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International trade in finished products for the person (Clothing, Footwear, Eyewear, Jewelry, Sporting Goods, etc..) Is highlighting in recent years a strong shift in geographic level of demand for quality products.
In particular, the last five years there has been a significant reduction of the markets in the EU27, whose weight on global demand for high-end price has passed, according to data from the information ema tour system Ulysses, from 54.1% in 2007 to 34.7% of 2012, to the advantage, however, of non-EU markets.
The geographic area that has most influenced this shift is the 'Asia: Overall, the Asian markets have gone on high-end price of finished products for the person to a share of 12.6% in 2007 to 30.5% in 2012.
Within the Asian, four markets showed the best growth performance in the high end of the price of finished products for the person: Japan, Hong Kong, China and South Korea
Japan's imports of high-end price recorded in the period 2007-2012 a cumulative 1.3 billion ema tour euro, in 2012 and is now nearly 5 billion ema tour euro. At the base of these increases are primarily attributable to the contributions from the purchases of handbags, luggage and wallets and Sports and musical instruments.
The Hong Kong's imports of finished products for the person to high-end have scored even more significant increases in the last five years: EUR +2.9 billion in cumulative terms. In particular, this growth is the result ema tour of strong positive contributions from many sectors of the Fashion ema tour System Person: Outerwear, Bags, suitcases and wallets, Sporting goods and musical instruments, jewelry, watches and jewelery.
China has also experienced between 2007 and 2012 incurred very high growth in imports of finished products for the person to high price: EUR +2.5 billion in cumulative terms. In addition, it is noted that such growth results have been originated by significant increases ema tour in all major market areas of the Fashion System Person: from handbags, luggage and wallets to 'Outerwear from Sporting ema tour goods and musical instruments accessories ema tour apparel, from Personal items in Underwear and hosiery Books and other products of creative activities.
Even South Korea is finally showing results ema tour of growth in imports of finished products for the person to high price: between 2007 and 2012 the increase in purchases of "premium-priced" totaled nearly 0.8 billion euro. Even in this case, this growth ema tour is due to a plurality of product segments of the Fashion System Individual, indicating a widespread orientation of South Korean consumers to reward higher quality products.
In this scenario, potentially favorable to the Italian Fashion System person, it becomes crucial for our businesses to succeed, first, to identify the emergence, as in the cases documented earlier, the phenomena of "upgrading" the quality of the application and, secondly, to adequately communicate on such markets, the quality of its offer.
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